Objective:

The goal was to increase the client’s Facebook page likes by running a well-optimized engagement campaign targeted at the right audience.

Strategy:

Relevant audience targeting was done based on interests, demographics and location. Visually appealing creatives with clear call-to-action were used and Facebook's automatic placements ensured better reach. The budget was optimized to achieve cost-effective results.

Result:

The campaign significantly increased page likes within a short time, improved engagement rates and achieved a cost-per-like (CPL) below the industry standard.